I worked directly with the Director of Marketing at Wealthsimple to create content for an email campaign to instill a sense of urgency around RRSP contributions.

The goal was to encourage current Wealthsimple customers to make their final contributions for the tax year before March 1.

According to the Director of Marketing, this campaign alone led to $5.2 million worth of incremental contributions for the fintech startup.

View the full email campaign.

Leave a Reply

Your email address will not be published. Required fields are marked *