As part of an ongoing integrated marketing campaign, I worked with a writer to create this lead magnet. This comprehensive report incorporates data points, case studies, and quotes from industry leaders. The primary goal is to highlight the importance of company-wide AI adoption to curb the rise of shadow AI and teach our target audience how to create a usage policy in the process.
I shaped the strategy, helped write, edited, and shepherded this report through production from ideation to launch.